Senior Content Writer — SEO & Content Strategy

Experience 4–5 years in content writing, with 2+ years in SEO content strategy
Location Kolkata, WFO only, 5 Days Working

About the Role
Red Apple is looking for a Senior Content Writer who thinks like a content strategist, not just a writer. This role is for someone who understands how content earns rankings, builds topical authority, and moves a prospective player or client through the funnel.
You'll own content that is planned around search intent and site architecture from day one — every page you write should have a clear job in a content cluster, a explicit stage in the funnel (TOFU/MOFU/BOFU), and a clear link path back to the pillar pages we most need to rank. You'll work closely with the CMO and SEO team to turn keyword and competitor research into a content calendar, and turn that calendar into content that actually ranks and converts.
Key Responsibilities
Content Strategy & SEO Architecture




• Build and maintain topical authority for assigned areas of the site — understanding what “full topic coverage” looks like versus a competitor, and identifying white space, red zones, and winnable gaps.
• Plan and execute content clusters using hub-and-spoke architecture: one authoritative pillar page supported by multiple spoke articles, all interlinked to concentrate topical relevance and link equity.
• Map every content piece to a stage of the funnel — TOFU (awareness), MOFU (consideration), BOFU (decision) — and write with the intent and CTA appropriate to that stage.
• Translate keyword research, SERP analysis, and competitor content gaps into content briefs, outlines, and a prioritized editorial calendar.
• Design and maintain internal linking strategy so link equity flows correctly from spoke content up to money/pillar pages.
Content Creation
• Website Content: Write and optimize core website pages, service/product pages, and pillar pages that rank and convert.
• Blog & Cluster Content: Research, outline, and write

📌 Senior Content Writer (Kolkata)
🏢 Red Apple Technologies
📍 Kolkata