Job Description The Senior Executive - Paid Social will be responsible for planning, executing, and optimizing paid social media campaigns across various platforms to enhance brand visibility, engagement, and conversion rates. The ideal candidate should have a solid understanding of social media advertising, excellent analytical skills, and a creative mindset. If you're passionate about social media marketing and are eager to make an impact, we want to hear from you. Key Responsibilities: Campaign Planning and Execution: Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc. Collaborate with cross-functional teams to ensure campaign alignment with overall marketing goals. Ad Creation and Optimization: Create visually compelling ad creatives and persuasive ad copy to drive engagement and conversions. Monitor and optimize ad performance, adjusting targeting and bidding strategies as needed. Audience Targeting: Identify and define target audience segments based on demographics, interests,



and behaviors. Utilize audience insights and data to refine targeting strategies continuously. Budget Management: Manage advertising budgets effectively to maximize ROI and ensure cost-efficient campaign execution. Track campaign expenses and provide regular budget reports. Performance Analysis: Monitor campaign performance using analytics tools and generate performance reports. Provide insights and recommendations to enhance campaign effectiveness. A/B Testing: Implement A/B testing and experimentation to optimize ad creatives, headlines, and landing pages. Use data-driven insights to refine and improve ad elements. Stay Updated with Current Trends: Stay updated on industry trends and emerging social media advertising technologies. Share insights and best practices with the team. Documentation: Maintain comprehensive documentation of campaign strategies, results, and learnings. Ensure proper rec

📌 Senior Executive (Bengaluru)
🏢 Havas Media Network India
📍 Bengaluru