Job Description DESCRIPTION:
We are looking for a B2B2C Marketing Campaign Manager. In this role, you will be responsible for creating and executing data-driven, automated marketing campaigns that nurture leads and drive business growth. You will leverage tools like WebEngage, Gupshup or any such CRM tool to optimise campaign performance and enhance the user journey for our B2B audience.
Key Responsibilities
- :Develop and execute multi-channel B2B marketing campaigns across Email, WhatsApp, SMS, and Push Notifications to acquire and retain QubeHealth App User
- sDesign and implement automated user journey
- sCreate and manage landing pages, forms, email templates, and lead-nurturing workflows within marketing automation tools
- .Segment B2B audiences based on industry, company size, engagement levels, and behaviour to deliver personalised messaging
- .Track and optimise campaign performance with analytical tools
- .Generate performance reports on key metrics like open rates, click-through rates, conversions, and pipeline impact, and use insights to improve future campaigns
- .Work closely with sales and