Job Description Job Description: Channel Manager – Echo Business
Location: Bangalore
Role Overview: We are looking for a Channel Manager – Echo Business to expand our Echocardiography/Ultrasound distributor network across India. Based in Bangalore, your primary focus will be to hunt, evaluate and onboard high-performing distributors as strategic Channel Partners. In this role, you will drive top-of-funnel lead generation through channel partners and hand off Sales Qualified Leads (SQLs) to Zonal Managers for conversion and closure.
Key Roles & Responsibilities:
- Distributor Onboarding & Channel Hunting (Primary Mandate)
- Proactively identify, target and recruit high-potential distributors and dealers within the Ultrasound/Echo domain across key pan-India territories.
- Evaluate partner capabilities, financial standing, market reach and reputation.
- Negotiate agreements and build value propositions that motivate partners to prioritize our products.
- Develop joint business plans with newly onboarded partners, setting transparent sales targets,



expectations and enablement strategies.

2. Lead Generation & Funnel Development
- Leverage channel partner networks to drive consistent top-of-funnel demand generation for the Echo product line.
- Systematically qualify leads generated through the channel network and hand off high-intent Sales Qualified Leads (SQLs) to Zonal Sales Managers (ZMs) for execution, product demonstrations and closure.
- Maintain rigorous tracking of lead velocity, distributor-led inquiries and conversion pipelines through the CRM.

3. Channel Enablement & Engagement
- Conduct regular product training, market positioning sessions and sales enablement workshops for distributor sales teams.
- Maintain strong, trusted relationships with principal stakeholders across partner organizations to secure long-term loyalty and mindshare.
- Resolve channel conflict proactively and ensure smooth coordination between distributors, internal logistics and regional sale

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