Job Description The Senior Executive - Paid Social will be responsible for planning, executing, and optimizing paid social media campaigns across various platforms to enhance brand visibility, engagement, and conversion rates. The ideal candidate should have a strong understanding of social media advertising, excellent analytical skills, and a creative mindset. If you're passionate about social media marketing and are eager to make an impact, we want to hear from you.
Key Responsibilities:
Campaign Planning and Execution:
- Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc.
- Collaborate with cross-functional teams to ensure campaign alignment with overall marketing goals.

Ad Creation and Optimization:
- Create visually compelling ad creatives and persuasive ad copy to drive engagement and conversions.
- Monitor and optimize ad performance, adjusting targeting and bidding strategies as needed.

Audience Targeting:
- Identify and define target audience segments based on demographics, interests,



and behaviors.
- Utilize audience insights and data to refine targeting strategies continuously.

Budget Management:
- Manage advertising budgets effectively to maximize ROI and ensure cost-effective campaign execution.
- Track campaign expenses and provide regular budget reports.

Performance Analysis:
- Monitor campaign performance using analytics tools and generate performance reports.
- Provide insights and recommendations to enhance campaign effectiveness.

A/B Testing:
- Implement A/B testing and experimentation to optimize ad creatives, headlines, and landing pages.
- Use data-driven insights to refine and improve ad elements.

Stay Updated with Current Trends:
- Stay updated on industry trends and emerging social media advertising technologies.
- Share insights and best practices with the team.

Documentation:
- Maintain comprehensive documentation of campaign strategies, resu

📌 Senior Executive (Vasanthanagar)
🏢 Havas Media Network India
📍 Vasanthanagar