Department: Growth / Marketing
Employment Type: Full time
Location: Onsite (Infopark Thrissur, Koratty Kerala)
Language Fluency: Malayalam, English
Compensation: Fixed Salary + Uncapped Conversion-Based Incentives
Role Overview
The Performance Marketing Executive drives data-backed user acquisition and revenue growth across both B2B and B2C segments. This hands-on role manages paid campaigns across Meta (Facebook & Instagram) and Google, using advanced targeting and automation. The ideal candidate will also pioneer direct-to-consumer conversational marketing via WhatsApp channels to scale lead generation and sales pipelines. This position features a highly lucrative, incentive-based compensation structure that directly rewards successful conversions and effective scaling.
Key Responsibilities
1. Campaign Management & Strategy
Launch Multi-Channel Campaigns: Build and manage high-performing paid campaigns across Google Search/Performance Max and Meta Ads Manager.
Execute B2C Tactics: Drive immediate direct-to-consumer sales, app installs,
and web conversions using Instagram Shopping and Meta Advantage+ suites.
Build B2B Funnels: Implement lead-generation strategies on Google and Meta to capture high-intent corporate buyers and drive qualified pipeline.
Pioneer WhatsApp Marketing: Deploy click-to-WhatsApp ad campaigns and manage automated chat funnels to nurture leads and close sales directly.
2. Continuous Optimization & Scaling
Conduct A/B Testing: Run structured tests on ad creatives, copy, landing pages, and audience segments to systematically lower acquisition costs.
Monitor Spend: Manage daily budgets and pacing to ensure maximum efficiency, high Return on Ad Spend (ROAS), and low Cost Per Acquisition (CPA).
Maximize Audience Precision: Build lookalike, retargeting, and custom audiences using CRM data and pixel tracking.
Performance-Driven Scaling: Actively optimize campaigns to maximize monthly incentive earnings by hitting volume and efficiency targets.