Job Description Role Overview :
Senior Executive – Integrated Marketing to lead the planning and execution of both Nykaa-funded and brand-funded marketing campaigns across Nykaa's Beauty, Luxe & Wellness categories. This role requires a creative thinker and sharp executor who can deliver seamless, 360° integrated campaigns that drive impact across platforms. The ideal candidate will possess a mix of content strategy, stakeholder management, innovation, and solid executional excellence to bring ideas to life and elevate the brand narrative.
Role Description :
1. Nykaa-Funded Campaigns Execution
- Build impactful, insight-led campaign pitches and curate strategic campaign packages tailored to business objectives.
- Plan detailed content calendars and phasing for optimal storytelling across platforms.
- Lead end-to-end execution of campaigns, ensuring timely delivery by coordinating with internal teams (design, content, performance) and external partners (agencies, vendors, creators).
- Track and report campaign performance against KPIs, ensuring optimization where needed.




- Manage campaign budgets and P&Ls;, ensuring spends are aligned with objectives.
- Ensure the presence of upper-funnel assets for maximum amplification and discoverability.

2. Brand-Funded Campaigns Execution
- Partner with brand teams to co-create high-impact collaborative campaigns, from pitch to delivery.
- Customize content solutions and campaign structures that balance brand needs with platform behavior.
- Maintain clear communication with brand stakeholders, ensuring campaign expectations are met across timelines, creative, and results.
- Manage campaign tracking, performance reports, and financial reconciliation.

3. Innovative Ideas & Campaign Thinking
- Constantly seek opportunities to enhance existing campaigns with creative, out-of-the-box marketing approaches.
- Explore and develop extendable IP formats and use Nykaa's owned properties (IPs) in unique thematic ways.
- Collaborate across

📌 Senior Executive (Raigarh)
🏢 Nykaa
📍 Raigarh