Job Title: Senior PPC Specialist
Location: Gurugram, Sector 43
Work Mode: Work from Office (5 Days Working)
Experience: 6-7 Years
Employment Type: Full-Time
Job Summary
We are looking for a highly experienced Senior PPC Specialist with 8–10 years of hands-on experience in planning, executing, and optimizing high-budget paid marketing campaigns across Google, Meta, LinkedIn, and other digital advertising platforms. The ideal candidate should have expertise in driving qualified leads, maximizing ROI, reducing acquisition costs, and scaling performance marketing initiatives across multiple business verticals.
The candidate should possess solid analytical capabilities, experience with marketing automation tools, attribution models, conversion tracking, and data-driven decision-making.
Key Responsibilities
Develop and execute end-to-end paid marketing strategies across multiple digital platforms.
Manage high-budget campaigns on:
Google Ads (Search, Display, Performance Max, Shopping & YouTube)
Meta Ads (Facebook & Instagram)
LinkedIn Ads
Microsoft/Bing Ads




Build scalable lead generation and customer acquisition campaigns.
Define campaign KPIs including CPL, CAC, ROAS, ROI, Conversion Rate, CTR, and Quality Score.
Perform advanced keyword research, competitor analysis, and audience segmentation.
Design and execute A/B testing strategies for:
Ad creatives
Landing pages
Audience targeting
Bid strategies
Optimize campaigns using Smart Bidding, automated rules, scripts, and AI-powered recommendations.
Monitor daily campaign performance and implement optimization strategies to maximize conversions.
Manage remarketing and retargeting campaigns across different platforms.
Implement and maintain conversion tracking using:
Google Tag Manager (GTM)
Google Analytics 4 (GA4)
Google Ads Conversion Tracking
Meta Pixel
LinkedIn Insight Tag
Develop performance dashboards using Looker Studio (Google Data Studio).
Analyze attribution models and customer journeys to improve marketing effec

📌 Senior PPC Specialist (Gurugram)
🏢 ShepHertz Technologies
📍 Gurugram