Grow brand voice across social
Own LinkedIn, Instagram, X, and Threads for PFC and leadership handles - content cadence,follower growth, and engagement targets. Coordinate PR outreach tied to sustainability moments like Earth Day and World Environment Day, and land earned media coverage for the textile/merchandise vertical.
GTM Strategy and Execution
Stand up dedicated channels for the sub-brand: a monthly LinkedIn newsletter, WhatsApp broadcast marketing, and a twice-weekly Meta content cadence, all built to grow subscribers and inbound leads.
Support sales and conversion
Lead Generation & Event Management
Campaign Management
Brand videos, influencer collaborations, and brand sponsorships management.
Social Media Management
Maintain a shared, org-wide content calendar reviewed monthly, and run monthly performance reviews on all marketing channels.

Requirement
s● 3+ years of marketing experience with hands-on ownership of social channels and content calendar
s● Experience running B2B lead generation across LinkedIn, WhatsApp, and Met




a● Experience in coordinating with sales teams on event logistics and partner outreac
h● Familiarity with campaign reporting and lead-gen dashboards (HubSpot or similar CRM
)● Strong written communication for newsletters, PR outreach, and social cop
y● Experience in sustainability, textiles, or manufacturing industries

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Benefi
tsWe offer a competitive and comprehensive perks package designed to support our employees’ well-being and growth, including an attractive salary, Provident Fund (PF) for financial security, performance-based incentives, comprehensive health and accidental insurance coverage, and strong career growth opportunities. Employees benefit from continuous learning and development through training programs, a healthy work-life balance with flexible policies, and generous paid time off including leave and holidays. Additionally, we provide employee engagement activities, recognition programs to reward achievements, a

📌 Senior Marketing Associate (Bengaluru)
🏢 Plastics For Change
📍 Bengaluru