The Audience Manager/CDP (Customer Data Platform) Consultant position is a client-facing role requiring both technical and business/marketing knowledge and skills. AAM/CDP Consultants work to gather and understand their client’s unique business requirements and develop and build customized solutions to meet their client's advertising and reporting needs with the Adobe Audience Manager platform/CDP. In addition, consultants help each client implement the solution and applications, perform quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise. In addition to implementation work, the AAM/CDP Consultant works with clients to further their reporting and analysis efforts and drive business value from the platform. It is a technical job that also requires a solid advertising business and analysis acumen and involves constant customer interaction. Additionally,
this role requires the consultant to work on data ingestion part along with Data Engineers & Architects to design the XDM Models & Schemas which needs SQL and Database knowledge. The consult would also need to work very closely with Adobe Analytics/Adobe Target/Adobe Campaign teams to design & define multi-solution use cases.
What You’ll Do
Lead tech & strategy solutions engagements across multi-functional workstreams; data management platform (DMP - AAM) or customer data platform (RT-CDP), offline data onboarding, analytics, and digital media campaigns.
Gain an in-depth knowledge of client’s advertising platform and architecture needs, online business model, and online marketing strategy
Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/ or technical requirements
Work with the internal teams and client stakeholders to develop solutions/use cases to meet client’s unique requirements, which include combinations of data, technology, partners,
📌 Audience Manager (Chennai)
🏢 Commergence
📍 Chennai
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