We are looking for a results-driven Performance Marketing Executive/Manager to plan, execute, and optimize paid digital marketing across multiple channels. The ideal candidate should have robust analytical skills, hands driven mindset to improve ROI and customer acquisition.
Duties & Responsibilities
Plan and execute paid marketing campaigns across:
Google Ads
Meta Ads (Facebook & Instagram)
LinkedIn Ads
YouTube Ads
Other performance channels
Manage Campaign Budgets And Optimize
CPC
CPL
CAC
ROAS
ROI
Monitor And Analyze Campaign Performance Using
Google Analytics
Google Tag Manager
Meta Business Manager
Reporting dashboards
Create A/B Tests For
Ad creative’s
Landing pages
Audience segments
Ad copies
Conduct audience targeting, keyword research, and competitor analysis.
Coordinate with design and content teams for campaign creative’s.
Generate weekly/monthly performance reports and actionable insights.
Track conversions,
attribution models, and funnel performance.
Stay updated with latest digital marketing trends and platform updates.
HIRING COMPETENCIES
Qualification, Mandate Knowledge & Skills
Strong analytical and reporting skills.
Excellent communication and problem-solving abilities.
Bachelor’s degree in Marketing, Business, or related field.
1–5 years of experience in performance marketing/digital marketing.
Strong knowledge
PPC advertising
Paid social campaigns
Conversion optimization
Retargeting strategies
Hands-on Experience With
Google Ads
Google Analytics
Google Tag Manager
Meta Ads Manager
Good Understanding Of
SEO basics
Landing page optimization
Marketing funnels
Attribution tracking
Certifications In
Additional Knowledge & Skills
Google Ads
Meta Blueprint
Preferred KPIs
Lead generation
Customer acquisition
ROAS improvement
Conversion rate optimization
Revenue growth through paid campaigns