Job DescriptionJob descriptionnABOUT CRETIKPANDA
nWe're a fast-growing e-commerce brand house, building and scaling our brands from scratch.
nFrom viral video ads and social-first storytelling to AI-powered editing workflows — we do everything in-house.
nOur mission is simple: create content that people love, share, and can't scroll past.
nABOUT THE ROLE
nWe are looking for a creative and performance-driven Script Writer who can craft engaging and high-converting scripts for product advertisements on platforms like Facebook and Instagram. The ideal candidate understands audience psychology, hooks, and storytelling that drives conversions.
nRESPONSIBILITIES
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- Write compelling scripts for short-form video ads (15–60 seconds)n
- Create scroll-stopping hooks within the first 3–5 secondsn
- Develop scripts focused on product benefits, problem-solving, and storytellingn
- Collaborate with the marketing and creative team for ad conceptsn
- Adapt scripts based on performance data and feedbackn
- Write in multiple tones (Hinglish, direct response)n
- Stay updated with current ad trends and viral formatsn
- Handle, guide and give training to juniors or interns working under you.n
nREQUIREMENTS
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- Robust command of English and Hindi (Hinglish preferred)n
- Basic understanding of performance marketing and ad funnelsn
- Ability to write crisp, engaging, and conversion-focused contentn
- Creative mindset with attention to detailn
- Prior experience in ad scripts, content writing, or similar roles is a mustn
nPREFERRED SKILLS
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- Understanding of consumer psychology and buying triggersn
- Knowledge of hooks and CTA writingn
- Ability to analyse winning ads and replicate frameworksn