Who we are:
ExCo is the company behind Bucketlist and BHX Project.

We started ExCo because travel gets far more interesting when the people around you are interesting too. Some people met on an edition and became close friends. Some started companies, projects or collaborations together. Many stayed part of the community years after coming home.

Bucketlist builds international adventures where the group matters as much as the place. BHX Project is India's first creative residency: a brain vacation for founders, creators, artists, leaders and builders to step away from routine, exchange ideas and make things that did not exist before.

We are hiring a Creative & Content Strategist to decide what ExCo should say across social, turn real customer insight into content, and make sure the work gets made well.

The Role:
You will own the day-to-day content strategy for Bucketlist and BHX Project across Instagram, LinkedIn and the channels we choose to build next.
The Head of Marketing will set the larger marketing direction. Your job is to turn that direction into sharp ideas,



practical briefs and a social presence that feels alive—not like a travel catalogue with trending audio pasted on top.
You will spend time with the things customers actually say: sales calls, DMs, applications, traveller stories, objections and questions. You will turn those into content that helps the right people understand ExCo, trust us and take the next step.
You will not need to write every caption or edit every reel. But you must be able to write, sharpen a hook, fix a weak script and explain why a draft is not working.

What you will own:
The content plan. Themes, formats, campaigns and cadence across Bucketlist and BHX Project.
The ideas. Turning customer language, edition moments, business priorities and cultural signals into content worth making.
The briefs. Giving designers, editors and creators enough direction that the first draft comes back close to the idea.
The copy and story. Hooks,

📌 Creative & Content Strategist (Bengaluru)
🏢 Experience Co. (BHX/Bucketlist)
📍 Bengaluru