This role is pivotal in developing and driving the strategic vision for our event intellectual properties (IP) across B2B and B2C segments.

About Times Experience

Times Experience is BCCL’s experiential marketing business.This team works to lead the creation and execution of creative experiential solutions, including brand IPs, brand solutions, and business conclaves. To drive a comprehensive revenue strategy for the experiential business, maximize the potential of our existing IPs, design new creative formats, and spearhead new business ventures.Plays a pivotal role in unlocking the full potential of our experiential marketing business unit by identifying market opportunities and challenges, leveraging new technologies and platforms,



and partnering with other functional/ business unit heads to generate offerings, solutions, and business models (both B2B and B2C).

Sales Enablement and Monetization

Partner with sales teams to identify advertiser needs and create bespoke IPs and experiential solutions.Support sales teams with compelling pitch decks, concept notes, and presentations to secure sponsorships and partnerships for brand led IPs

Monitor performance metrics and audience feedback to refine and enhance IP strategies.

Serve as the bridge between brand teams and sales teams, ensuring that concepts align with monetization goals.

MBA

Experience

📌 Sales Negotiator, Fuel cards (Ahmedabad)
🏢 Bennett Coleman Ltd. (The Times of India
📍 Ahmedabad