About Us:
Barcode Entertainment is a leading influencer marketing agency that connects brands with creators to deliver impactful campaigns. We work with top-tier clients and influencers, creating unique solutions to drive brand growth and engagement.
We are seeking a Group Head to join our team and play a pivotal role in expanding our client base and driving revenue growth. This role is ideal for someone passionate about influencer marketing, skilled in client acquisition, and excited about helping brands achieve their goals through cutting-edge strategies.
Role Overview
The Group Head at Barcode serves as a strategic leader responsible for overseeing multiple influencer marketing projects across diverse brand verticals. This senior role combines client leadership, team mentorship, and operational oversight to ensure impactful campaign delivery, strong client relationships, and profitability.
The Group Head acts as a key liaison between internal teams and high-value clients,



ensuring strategic alignment with Barcode's business objectives.
Key Responsibilities
1. Strategic Leadership
- Define the strategic roadmap for influencer-led campaigns.
- Align project objectives with client goals and Barcode's broader business priorities.
- Drive innovation in influencer campaign strategies, platforms, and influencer collaborations.

2. Project Oversight
- Supervise the execution of multiple concurrent campaigns, ensuring timely and high-quality delivery.
- Manage campaign budgets and resource allocation across teams.
- Troubleshoot escalated challenges promptly to safeguard campaign outcomes.

3. Client Relationship Management
- Serve as the senior point of contact for premium clients.
- Lead presentations, campaign reviews, and strategic discussions.
- Cultivate long-term client relationships and identify opportunities for

📌 Head of Brand and Creative (Mumbai)
🏢 Barcode Entertainment: Strategic Brand Solutions
📍 Mumbai