This role will focus on building and driving sponsorships and brand partnerships across live entertainment IPs, festivals, musicals and large-scale experiential events.
The ideal candidate is someone who understands the sponsorship and brand partnership ecosystem deeply, has existing relationships across brands and agencies, and is capable of identifying, building and closing strategic partnerships aligned with each project's audience, positioning and cultural relevance.
This role requires someone who can think beyond standard sponsorship sales and build meaningful brand-event synergies, integration opportunities and partnership narratives tailored to each brand's objectives. The candidate should have a solid understanding of the entertainment, events, media and experiential sponsorship ecosystem, along with the ability to navigate relationships across brands, agencies and decision-makers.
Drive sponsorship and brand partnership efforts across Phase 1 Originals' IPs including festivals, musicals,
live experiences and entertainment properties
Identify relevant brands, corporates and partners based on the nature of the project, audience profile and cultural fit
Develop strategic sponsorship approaches and partnership narratives tailored to each brand category
Understand brand objectives and identify meaningful integration opportunities aligned with the project
Build category-specific sponsorship strategies and outreach plans across multiple sectors and industries
Brand Outreach & Relationship Management
Leverage existing relationships across brands, agencies and partner networks to drive sponsorship conversations
Build and maintain long-term relationships with brands, marketing teams, media agencies and decision-makers
Represent Phase 1 Originals within the brand partnerships and sponsorship ecosystem