About the Role

We are looking for a dynamic and detail-oriented Video Producer to drive the creation, optimisation, and publishing of high-quality editorial video content. The ideal candidate should have a robust understanding of digital storytelling, audience engagement, YouTube analytics, and content optimisation strategies to enhance channel growth and performance

.

Key Responsibiliti

esPublish high-quality editorial video content consistently and within defined timeline

s.Identify, develop, and package newsworthy and trending stories for digital audience

s.Ensure editorial accuracy, relevance, quality, and strong storytelling standards across all published conten

t.Optimise video titles, descriptions, tags, thumbnails, and metadata to improve YouTube search visibility and discoverabilit

y.Monitor and analyse channel performance metrics, including views, watch time, subscriber growth, and audience engagemen

t.Generate actionable insights from YouTube Analytics and recommend content improvement

s.Coordinate effectively with content creators, video editors, designers,



and other stakeholders to ensure smooth workflow executio

n.Stay updated on current affairs, digital media trends, audience behaviour, and platform update

s.Ensure compliance with copyright regulations, community guidelines, and platform policie

s.

Required Skills & Qualificati

ons

Sk

ills2 to 5 years of Newsroom Experience is a

mustStrong editorial writing and editing skills in Engl

ish.Ability to identify and develop compelling digital stor

ies.Proficiency in analysing and interpreting YouTube Analyt

ics.Knowledge of YouTube content optimisation and basic SEO princip

les.Working knowledge of video editing tools will be an added advant

age.

Know

ledgeIn-depth understanding of YouTube as a content and distribution plat

form.Familiarity with digital news consumption patterns and audience behav

iour.Awareness of copyright laws, platform policies, and community guidel

ines.Str

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