Regional Sales Manager — Retail (Shop-in-Shop)BulBul | A Venture of Bubble Bee Export House Location: North India (Field-based; Uttar Pradesh, Delhi NCR, Haryana, Punjab, Jammu & Kashmir, Bihar, and other North & East India states as assigned Reports to: Founder Employment Type: Full time Experience Required: 5–10 years in retail sales & distribution (women's ethnic wear / fashion / lifestyle strongly preferred)

BulBul is a mass premium Indian ethnic wear lifestyle brand known for timeless designs crafted in premium fabrics — pure muslin, chanderi, and cotton with cotton mul lining. A venture of Bubble Bee Export House, with manufacturing operations in Ahmedabad, Gujarat, BulBul operates across D2C e-commerce (bulbulfashions.com), B2B wholesale (500+ retail partners), and a growing network of Shop-in-Shop retail partnerships across India.

We are aggressively expanding our Shop-in-Shop (SiS) retail presence across North and East India and are looking for a Regional Sales Manager to build and own this channel end-to-end.





This is a leadership role with full P&L; ownership for BulBul's Shop-in-Shop retail channel across North and East India.

You are not inheriting a running machine. You are building one. Your first set of SiS retail partnerships are being operationalized in Uttar Pradesh. As the territory grows, you will hire and manage Area Sales Managers under you, each owning a cluster of states. This role demands someone who can operate at two levels simultaneously: strategic enough to plan a multi-state retail rollout, and scrappy enough to personally fix a display rack in a Lucknow store on a Tuesday evening.

Regional SiS Expansion — New Store Acquisition

Develop and execute a state-by-state SiS expansion plan across the assigned territory, with quarterly store sign-up targets

Identify, evaluate, and pitch potential retail partners — multi-brand outlets (MBOs), ethnic wear specialty stores, regional department stores, and large format retailers — for BulBul

📌 Area Sales Manager (Ahmedabad)
🏢 Bulbul
📍 Ahmedabad