About Us: Beyond13 Apparels is a fast-growing company building recent-age innerwear brands in a category that has been widely underserved. We are expanding our offline distribution network and are looking for an early-team member with massive growth potential to help scale our presence PAN India.
As Area Sales Manager, you will lead the buildout of our offline distribution network. Working directly with the founders, you will appoint and manage distributors, drive product placement at the retail level, and generate secondary demand across markets. Establish primary placement of products with distributors and retail partners
Work closely with founders on sales strategy, forecasting, and market expansion planning
Track distributor performance, monitor sell-through, and ensure healthy inventory movement
Set and achieve regional sales targets
Provide on-ground market intelligence on competition, pricing, and demand trends
2-3 years of offline sales experience, preferably in apparel, innerwear, FMCG, or a distributor-led category
~ Proven track record of appointing and scaling a distributor network
~ Strong understanding of primary and secondary sales dynamics in general trade
~ Willingness to travel extensively across markets
~ Strong negotiation, relationship-building, and analytical skills
~ Be part of the early team in a fast-growing brand creating a new category
Massive growth potential as the company expands its offline footprint