About Us: We are India's leading political consulting organization, dedicated to providing high-quality skilled support for political campaigns. Our work includes envisioning and executing innovative electioneering campaigns, facilitating capacity building of grassroots cadre, and shaping governance. Our work leverages on-ground activities, data analytics, research, and new-age media as force multipliers for the Prime Minister's messages and actions.

We comprise a diverse group of dedicated individuals—including former management consultants, lawyers, engineers, political theorists, public policy professionals, and experts from other varied sectors, all hailing from premier institutes and corporates—with the unified objective of meaningfully contributing to the nation's polity.

communication strategies and narratives for political, policy, and election campaigns.

● Digital Strategy & Advertising: Oversee digital advertising strategy and execution with the

relevant team, using analytics to optimize performance and ROI.

● Content Ideation & Oversight:



engaging and platform-native content (from ideation to final deliverable), including Shorts and

long-form videos.

● Channel Growth & SEO: Drive subscriber growth and viewership by optimizing videos for the

YouTube algorithm (titles, descriptions, tags, thumbnails) and analyzing performance metrics.

● Audience Analytics: Dive deep into YouTube Studio analytics to understand audience retention,

traffic sources and demographics, using insights to inform future content.

● Content Innovation: Stay ahead of YouTube trends, experiment with new formats (e.g., streams, premieres, community posts) and analyze competitor channels.

● Creator Collaborations: Identify and build relationships with relevant YouTube creators to

collaborate on projects and expand the reach.

● Develop and support the implementation of crisis

communication plans as needed, ensuring timely and effective response management.

● Professiona

📌 General Manager Food (Delhi)
🏢 Nation with NaMo
📍 Delhi