Sales Executive – Lighting Field Sales | General Trade

Sales – General Trade

Lighting

Experience: 3–5 Years

Graduate (Any Discipline)

Reporting To: Area Sales Manager (ASM)

Sturlite Electric Private Limited is a Bengaluru-headquartered Rapid Moving Electrical Goods (FMEG) company operating across five high-growth categories: Lighting, Wires & Cables (Sturlite Voltedge), Switches, Solar (Zeovolt), and Wellness. We are building a founder-led, performance-first sales culture with strong channel relationships, disciplined execution, and a long-term orientation toward market share leadership in electricals.

The Sales Executive is the frontline growth engine for Sturlite's Lighting business within the assigned territory. This role is responsible for building and expanding the dealer/distributor network, driving secondary sales, and ensuring consistent brand availability and visibility across channels.

Drive primary and secondary sales targets within the assigned territory on a monthly and quarterly basis

Build, expand,



and service a robust dealer and distributor network; Execute trade schemes, promotions, and discount programs effectively at the counter level

Manage outstanding collections and ensure adherence to credit norms with channel partners

Submit daily call reports, sales reports, and market feedback through prescribed reporting systems

Maintain strong relationships with electricians, contractors, and key influencers to drive pull demand

Ensure timely resolution of dealer complaints, return/replacement requests, and service issues

Channel Network Building

Secondary Sales Execution

Competition Intelligence

Market Coverage & Beat Planning

Collections & Credit Management

MIS & Reporting

EXPERIENCE & BACKGROUND

Industry Preference: Lighting & Switchgear

Territory management, dealer relationships, secondary sales focus, local market knowledge

Competitive fixed pay with performance-linked variable pay.

Opportunity to be an enterprising sales team

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