Company: Ash Buyers Agency
Employment Type: Full-Time
Industry: Property / Real Estate
Location: Ahemdabad (On site)
About Ash Buyers Agency
Ash Buyers Agency is an Australian buyers agency helping property investors and buyers make informed property decisions and build long-term portfolios.
We are looking for a results-driven Paid Media Specialist - Meta Ads to manage and grow our digital lead-generation campaigns.
About the Role
You will be responsible for managing Meta advertising campaigns while supporting the broader marketing funnel, from the first ad interaction through to lead capture, CRM management and appointment conversion.
The ideal candidate is data-driven, commercially minded and understands that successful paid media is about quality leads and conversions, not just clicks or impressions.
Key Responsibilities
Plan, launch, manage and optimise Facebook and Instagram advertising campaigns
Develop and execute lead-generation strategies
Build and optimise marketing funnels from Ad → Landing Page → Lead → CRM → Appointment
Test audiences, creatives, messaging,
offers and landing pages
Monitor and improve CPL, CPA, CTR, conversion rates and lead quality
Manage retargeting and remarketing campaigns
Work with CRM systems to track, segment and nurture leads
Ensure accurate campaign tracking, attribution and reporting
Manage Meta Pixel, Conversion API, UTM tracking and related analytics
Analyse campaign and funnel performance and provide actionable recommendations
Work closely with marketing and sales teams to improve lead-to-appointment conversion
Requirements
Proven experience managing Meta Ads campaigns
Strong understanding of performance marketing and lead generation
Experience building and optimising marketing funnels
Positive knowledge of CRM systems and lead management
Understanding of Meta Pixel, Conversion API and conversion tracking
Strong analytical and problem-solving skills
Experience with A/B testing and conversion optimisation
Ability to work in