Roles & Responsibilities

Key Responsibilities

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Keyword Research & Search Term Optimization

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Conduct extensive keyword research using Google Keyword Planner, Google

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Trends, Search Terms Reports, SEMrush, Ahrefs, and other keyword research

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tools

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Build comprehensive keyword lists covering high-intent, branded, non-branded,

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competitor, generic, and long-tail keywords

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Continuously discover current keyword opportunities based on customer search

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behavior and search trends

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Optimize keyword match types (Broad, Phrase, Exact) to improve campaign

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efficiency

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Regularly review Search Terms Reports to identify profitable keywords and

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eliminate irrelevant traffic

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Build and maintain negative keyword lists to reduce wasted spend

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Monitor keyword Quality Scores and recommend improvements

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Maintain a structured keyword master sheet for every product and category

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Stay updated with seasonal search trends and emerging keyword opportunities

Campaign Setup & Execution

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Execute, set up, launch, and manage Google Ads campaigns

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Create and manage Search, Shopping, Performance Max, Display, Demand Gen, Remarketing, and YouTube campaigns

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Configure campaign objectives, budgets, bidding strategies, audience signals, locations, devices, schedules, and ad extensions

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Create Responsive Search Ads, Shopping campaigns, and Performance Max asset groups

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Ensure campaigns follow internal naming conventions and account structure

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Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

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Monitor campaign performance daily and take timely optimization actions

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Optimize bids, budgets, keywords, audiences, placements, devices, and schedules

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Pause underperforming campaigns and scale winning campaigns

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Improve Quality Score through better keyword selection, ad relevance, and landing page experience

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Execute A/B tests across ad copy, landing pages, bidding strategies, keywords, and campaign structures

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Continuously

📌 Senior Google Ad analyst/Performance Marketing (Hyderabad)
🏢 CGvak Software Exports
📍 Hyderabad