Company Overview
AliveCor, the global leader in personal ECG technology and AI-focused heart care, is transforming cardiology by delivering medical-grade heart information anytime, anywhere. With our flagship KardiaMobile devices, we help millions of users and healthcare professionals manage heart health with data-driven insights. AliveCor India is a high-growth market where we are scaling both our D2C presence and our B2B healthcare enterprise partnerships.

Role Purpose
As the Marketing Lead – Digital, you will be responsible for the end-to-end digital strategy and execution for AliveCor India. This is a high-impact role managing a dual-funnel strategy: driving device sales and subscriptions for our Consumer (B2C) business while generating high-intent leads and brand authority for our Enterprise (B2B) business (Hospitals, Corporates, and Clinicians).

Key Responsibilities
1. Website,Digital Channels & E-commerce Management
- Web Operations: Own the localized AliveCor India website. Ensure the site is high-performing, mobile-responsive, and optimized for speed.




- Content Management (CMS): Update and maintain web content, including product pages, clinical research blogs, and landing pages for local campaigns.
- Conversion Rate Optimization (CRO): Run A/B tests on checkout flows and landing pages to maximize conversion.
- D2C Ownership: Own the revenue targets for the India e-store and marketplaces (Amazon, Flipkart). Optimize product listings, pricing strategy, and the "Kardia" brand store.
- Performance Marketing: Lead paid acquisition across Meta, Google Search/Display, and YouTube. Manage significant budgets with a focus on ROAS and CAC.
- Retention & CRM: Build automated email/SMS/WhatsApp journeys to improve user onboarding, subscription renewals (If any), and customer lifetime value.
- WhatsApp Commerce: Implement and manage WhatsApp as a sales channel, enabling direct-to-consumer purchases and automated catalog browsing. Measure the ROI of WhatsApp campaigns,

📌 Marketing Lead – Digital (Bengaluru)
🏢 Alivecor
📍 Bengaluru