Job Description:

Position: Brand Manager

Location: Navsari

Experience: 7 - 10 Years

Industries: Food

Responsibilities:
- Develop and implement comprehensive brand strategies that align with business objectives, target audience preferences, and market trends in the QSR industry.
- Define and communicate the brand's positioning, personality, and value proposition to differentiate Ajay’s in the competitive marketplace.
- Conduct market research, consumer insights, and competitor analysis to identify opportunities for brand growth and innovation.
- Plan, execute, and evaluate integrated marketing and advertising campaigns to promote brand awareness, drive foot traffic to our outlets, and increase sales.
- Collaborate with internal marketing teams and external agencies to develop creative campaign concepts, messaging, and assets across various channels, including digital, social media, print, and in-store promotions.
- Monitor campaign performance, analyze key metrics, and optimize strategies to maximize ROI and achieve campaign objectives.




- Work closely with culinary teams to develop and launch cutting-edge menu items and promotions that align with brand positioning, customer preferences, and market trends.
- Conduct product testing, pricing analysis, and competitive benchmarking to ensure the profitability and success of new menu offerings.
- Drive menu optimization initiatives based on customer feedback, sales data, and market insights.
- Enhance the overall brand experience for customers across all touchpoints, including in-store, online, and mobile platforms.
- Develop and implement customer engagement programs, loyalty initiatives, and promotional activities to foster brand loyalty and repeat business
- Monitor customer feedback, reviews, and social media conversations to identify opportunities for improvement and address customer concerns proactively.
- Track and analyze brand performance metrics, including sales, market share, customer satisfaction, and brand

📌 Brand Manager (Navsari)
🏢 Quality HR India
📍 Navsari