Job Purpose
The Data Analytics & Insights Specialist will be part of the central Design Thinking Unit, responsible for transforming raw customer interaction, behavioral, and transactional data into validated insights and structured “Signals” that inform recent product innovation. Should be proficient to leverage Data Science methodologies including statistical modeling, machine learning, and predictive analytics to enhance behavioral signal generation and innovation decision-making.
The role bridges data, generative research, and product strategy by:
• Designing data capture frameworks and analytical models
• Extracting and interpreting behavioral patterns
• Validating hypotheses emerging from qualitative and generative research
• Converting multi-source data into actionable innovation signals
The objective is not just reporting data — but building a behavioral understanding engine that enables evidence-led product thinking.Duties and Responsibilities
A. Behavioural & Journey Analytics (Governance-Led)
• Query and analyse large clickstream and behavioural datasets using SQL.




• Help decide what to track across customer journeys — what, where, and why.
• Work with engineering and analytics teams to keep tracking and pipelines aligned with measurement intent.
• Keep behavioural metrics consistent, interpretable, and tied to business questions.
• Use Databricks, CleverTap, Power BI, and Copilot Studio day-to-day.

B. Perception & In-sighting
• Measure and analyse customer perception across journeys, features, and experiences.
• Integrate Voice of Customer metrics (NPS, CSAT, CES, feedback loops) with behavioural data.
• Conduct structured in-sighting to identify patterns in engagement, satisfaction, churn, and retention.
• Validate hypotheses emerging from generative research and customer Signals.
• Build cause–effect narratives linking experience design to business and customer outcomes.
• Translate complex datasets into clear, actionable insights influencing roadmap and

📌 Unit Manager (Pune)
🏢 Bajaj Finance
📍 Pune