Implement and manage Adobe Analytics across web and digital channels.
Configure events, variables, segments, classifications, and calculated metrics.
Build reports and dashboards using Analysis Workspace.
Work with AEP, Adobe Web SDK, XDM, and ECID.
Manage Adobe Tags (Launch), data layers, rules, and data elements.
Perform SIT, UAT, and production validation and troubleshoot tracking issues.
Collaborate with Business, Marketing, Product, and Engineering teams.
Analyze customer behavior, conversions, and journeys to provide business insights.