Roles & Responsibilities

Key Responsibilities

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Keyword Research & Search Term Optimization

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Conduct extensive keyword research for new and existing products using

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Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools

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Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords

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Continuously discover current keyword opportunities through Search Term Reports and customer search behavior

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Monitor keyword rankings and identify opportunities to improve organic visibility

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Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance

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Regularly add negative keywords to eliminate wasted ad spend Perform ASIN and competitor targeting research to uncover new growth

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opportunities

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Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages

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Maintain a structured keyword master sheet for every product and continuously expand the keyword universe

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Stay updated with Amazon search trends, seasonal keywords, and competitor activity

Campaign Setup & Execution

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Execute, set up, launch, and manage advertising campaigns on Amazon India

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Create and manage Sponsored Products, Sponsored Brands, Sponsored Display, and Video campaigns

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Build campaign structures using Auto, Manual, Keyword, Product Targeting, and Category Targeting

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Configure campaign budgets, bidding strategies, placements, and targeting

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Ensure campaigns follow internal naming conventions and account structure

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Perform campaign QA before launch to ensure error-free execution

Campaign Optimization

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Monitor campaign performance daily and take timely optimization actions

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Optimize bids, budgets, keywords, ASIN targeting, and placements

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Pause underperforming campaigns and scale winning campaigns

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Identify search term opportunities and add negative k

📌 Amazon Ad Specialist/Performance marketing (Hyderabad)
🏢 CGvak Software Exports
📍 Hyderabad