Job Description
Job Title: Key Account Manager
Segment: Surgical Ophthalmology (Intraocular Lens Portfolio)
Division: Chain of Hospitals
HQ: Madurai
Covering Area: South Tamil Nadu
Experience Required: 5–10 Years
Industry Preference: Ophthalmic-Surgical / Ophthalmic-Pharma
Role Objective:
- A key objective of this position is to drive sales growth by retaining and expanding relationships with selected key accounts, encouraging repeat purchases and brand loyalty and increasing the usage and upgrades of current product lines and wallet share.
Role & Responsibilities:
- Customer Relationship Management: Build and maintain solid relationships with customers to encourage repeat purchases and enhance brand loyalty.
- Sales Execution: Execute sales strategies to increase wallet share of existing customers by promoting upgrades and increasing usage.
- Product Focus: Drive sales of the current product line, including Genesis, Toric, Multi-Focal and EDOF lenses.
- Account Management:
Work on increasing wallet share in existing active accounts by identifying opportunities for upgrades and additional purchases.
- Lead Generation: Utilize marketing leads generated from existing active customers to drive sales and upgrades.
- Sales Targets: Own and achieve sales targets for existing business and upgrades.
- Sales Operations: Handle bundling of products, commercial selling and building customer relationships.
- E-commerce & Feedback: Manage e-commerce activities, collect customer feedback and implement improvements to enhance customer satisfaction.
- Collection & Evaluation: Oversee sales collections, upgrade evaluations and ensure timely and accurate reporting.
Functional Skills Required:
- Sales & Marketing Expertise: Strong knowledge of sales techniques, marketing strategies and customer relationship management.
- Product Knowledge: Deep understanding of the product lines and their applications in the biotech field.
- CRM Proficiency: Experience with CRM software and sales