Advertising is a strategic bet for Amazon and is one of the fastest growing business units within Amazon India. Sponsored Ads is our flagship performance ads product and the backbone of our Advertising business. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience.
We are looking for a Sr. Product Manager (Tech) to own monetization charter and grow Ads business in India and Emerging Markets.
You will work with a dedicated engineering and ML team and will heavily collaborate with stakeholders across WW, India and emerging countries. You will manage the complete business of your product area including establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, and retention. You will be driving key metrics pertaining to advertisers, shoppers and Amazon.
Key job responsibilities
- Identify product opportunities for the advertisement business using data, customer engagement studies and anecdotes.
Create detailed near-term and longer-term roadmap for product.
- Build product capabilities that help improve both advertiser experience (e.g. impressions, sales, ease of ad campaign management) and shopper engagement (e.g. CTR, relevance).
- Build ads supply, formats, sourcing and ads relevance enhancements.
- Use ML-techniques to build cutting-edge solutions.
- Play a key role in go-to-market of product features by influencing Marketing narrative and Sales / Account Management processes.
- Manage all aspects of project including organizing and planning, estimating, managing resources, tracking, risk & opportunity, quality, documentation and change management.
- Work closely with Tech and ML teams to create execution plans and ensure timely delivery of high-quality outputs.
- Engage frequently with stakeholders (WW, India and Emerging markets) to identify collaboration opportunities