Context Why BFSI Why Now The BFSI Banking Financial Services and Insurance vertical is one of the most strategically important growth areas for AppsFlyer in the APAC region With the acceleration of FinTech InsurTech and digital-first financial services across markets like India SEA and China BFSI brands are redefining customer acquisition engagement and retention through mobile-first strategies As financial institutions double down on marketing efficiency regulatory adaptation and real-time measurement the need for tailored insights benchmarks and industry-specific narratives is higher than ever This role plays a key part in deepening AppsFlyer s consultative partnership with the BFSI ecosystem - helping us guide key clients shape our GTM strategy and capture upside across a high-potential vertical About the Role The Industry Lead - BFSI will serve as AppsFlyer s subject matter expert in the BFSI vertical across APAC with a focus on India This is a senior-level cross-functional role with high visibility across strategic accounts and regional leadership This role demands vertical ownership industry expertise and the ability to influence decision-making at multiple levels across the organization and client base While not a team management role this position requires solid influence industry credibility and the ability to work across functions Sales CS Marketing Product and Data to support the region s most strategic accounts in FinTech digital banking insurance and beyond What You ll Do Develop and execute AppsFlyer s BFSI vertical strategy across India and broader APAC markets including FinTech NBFCs digital banking and insurance Support Sales and Customer Success teams with vertical-specific insights to influence strategic deals renewals and upsell opportunities Build trusted relationships with senior stakeholders incl CMOs CDOs growth leaders by delivering actionable insights and vertical benchmarks Establish thought leadership by representing AppsFlyer at BFSI co

📌 Industry Lead (Bengaluru)
🏢 Appsflyer
📍 Bengaluru