About the Role

We are looking for an Amazon US Ads Executive who enjoys spending their day inside the Amazon Advertising Console.

You will be responsible for keyword research, campaign execution, bid optimization, search term analysis, and scaling advertising campaigns across Amazon US. A significant part of your role will involve identifying new keyword opportunities, improving keyword performance, and driving profitable growth through continuous optimization.

If you're someone who enjoys working with keywords, search data, campaign optimization, and scaling winning products in a competitive marketplace, we'd love to hear from you.

Key Responsibilities

Keyword Research & Search Term Optimization
- Conduct extensive keyword research for new and existing products using Amazon Brand Analytics, Search Query Performance, Helium 10, DataHawk, and other keyword research tools
- Build comprehensive keyword lists covering high-volume, high-converting, long-tail, competitor, branded, and category keywords for the US marketplace




- Continuously discover new keyword opportunities through Search Term Reports and customer search behavior
- Monitor keyword rankings and identify opportunities to improve organic visibility
- Optimize keyword bids based on ACOS, ROAS, CTR, CVR, CPC, and conversion performance
- Regularly add negative keywords to eliminate wasted ad spend
- Perform competitor ASIN research and product targeting to uncover current growth opportunities
- Collaborate with the catalog team to improve keyword indexing across product titles, bullet points, backend search terms, A+ Content, and Brand Store pages
- Maintain a structured keyword master sheet for every product and continuously expand the keyword universe
- Monitor seasonal trends, competitor movements, and emerging search opportunities within the US marketplace

Campaign Setup & Execution
- Execute, set up, launch, and manage advertising campaigns on Amazon US
- Create and manage Sponsored Products, Sponsored

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