About the Role

YAL is looking for a highly creative, culturally aware and strategically sharp Social Media Manager who understands that social media is more than a publishing channel—it is where a brand develops its personality.

We need someone who can transform everyday cultural moments, trends and conversations into memorable content. You should know what the internet is talking about, understand when a trend is worth joining and create communication that feels timely, original and unmistakably YAL.

This is not a role limited to scheduling posts. You will define how YAL speaks, reacts and remains relevant across digital platforms.

Key Responsibilities
- Develop and own YAL’s social media strategy across Instagram, LinkedIn, X, YouTube and emerging platforms.
- Create a distinctive, consistent and recognisable voice for YAL and its products.
- Conceptualise culturally relevant campaigns, topical content, memes and platform-native formats.
- Identify emerging trends and translate them into intelligent, timely brand communication.




- Build content calendars while remaining agile enough to respond to real-time conversations.
- Write compelling captions, scripts, campaign concepts and creative briefs.
- Work closely with design, video, product, growth and leadership teams.
- Lead social communication for product launches, partnerships, announcements and company milestones.
- Build meaningful engagement through community conversations and creative responses.
- Track reach, engagement, sentiment, shareability and community growth.
- Use performance insights to continuously improve content and platform strategy.
- Manage creators, agencies and production partners wherever required.
- Establish processes for publishing, approvals, escalation and reputation management.

What are we looking for :
- 4–7 years of experience managing social media for consumer technology, e-commerce, media, entertainment or culturally relevant digital brands.
- A robust portfolio showcasing o

📌 Digital Community Cultivator (Hyderabad)
🏢 Yal
📍 Hyderabad