Lead the retail sales function and drive revenue growth, market expansion, distribution excellence, and profitability across retail channels for the company's food product portfolio, with a strong preference for experience in Frozen Foods.
Key Responsibilities
Sales Strategy & Business Growth
- Develop and execute retail sales strategy aligned with business objectives.
- Deliver sales, volume, and profitability targets.
- Identify and develop new markets, channels, and business opportunities.
- Drive market share growth and product penetration.
Distribution & Channel Management
- Manage and expand retail sales networks.
- Ensure optimum market coverage and product availability.
- Improve channel sales efficiency.
- Strengthen relationships with key channel partners.
Modern Trade & Key Accounts
- Lead business development with Modern Trade and Regional Retail Chains.
- Negotiate annual contracts, commercial terms, and promotional plans.
- Ensure solid product visibility and shelf presence.
Team Leadership
- Lead, mentor, and develop a high-performing sales team.
- Drive performance management, capability building, and succession planning.
- Establish clear KPIs and accountability across the sales organization.
Sales Operations
- Monitor sales performance, forecasting, and demand planning.
- Track channel-wise profitability and business metrics.
- Ensure effective execution of trade schemes and promotional activities.
- Collaborate with Supply Chain, Marketing, Finance, and Operations teams.
Market Intelligence
- Monitor market trends, competitor activities, pricing, and consumer behavior.
- Recommend actions to improve sales performance and market positioning.