Job Position - Zonal Sales Manager - UP & MP

Purpose: The ZSM achieves and exceeds value and volume sales & market share objectives in their zones through effective distribution, timely network investment and by efficiently and effectively managing their field force.

Key Accountabilities

Sales & Growth Delivery -
- Achieve net sales target and market share
- Business forecasting, projecting and driving desired results
- Identifying opportunities to build business

Distribution Expansion & Channel Development -
- Ensure reliable distributor network both in Urban and Non-Urban markets
- Set, Monitor and ensure achievement of brand wise, area wise distribution targets.
- Ensure proper identification, activation and management of wholesale and SS channel to improve indirect coverage
- Drive efficiencies on ground through right training of the team

Trade Marketing Execution -
- Develop innovative plans to activate markets basis local knowledge and share with HO in a timely manner
- Ensure high-impact execution of trade schemes (visibility, POSM, retailer adoption)




- Maximize ROI and budget utilization on trade promotions

Market Intelligence & Competition Tracking -
- Generate actionable market insights
- Drive timely interventions aligned with market dynamics

Team Leadership & Capability Building -
- Coach, mentor and motivate field force to ensure performance maximization
- Ensure timely alignment of team on all initiatives and plans of the company
- Talent management and creating talent roadmap

Internal & External Stakeholders

Internal : Customer Marketing Team – HO & Region, Supply Chain Team - HO

External : Distributors, Retailers, ISRs, Depot / CFA

Technical Skills :
- Strong expertise in sales & distribution channel management
- Solid understanding of P&L;, trade spends, and ROI modeling
- Skilled in sales data analysis with actionable insight generation
- In-depth knowledge of regional market dynamics, consumer behavior & competition
- Proficient in distrib

📌 Zonal Sales Manager (Ghaziabad)
🏢 Brillon Consumer Products (Formerly known as SC Johnson
📍 Ghaziabad