Role: Digital Marketing Specialist Patna, Bihar Experience: 2-5 years Salary: 4-6 LPA About the role - We are seeking a high-energy Digital Marketing Specialist to lead end-to-end strategic communications, AI-enabled content creation, and high-impact social media campaigns. This role is designed for a storyteller and strategist who can bridge the gap between grassroots impact and digital visibility. You will be responsible for strengthening our brand presence, managing donor outreach, and executing data-driven digital strategies to scale our social impact. Key Responsibilities- 1. Social Media Management & Campaign Strategy Platform Management: Oversee all social media channels, including LinkedIn, Instagram, YouTube, and X (Twitter). Campaign Execution: Design and run end-to-end social media campaigns aimed at increasing engagement, follower growth, and brand trust. Content Creation: Produce high-quality short-form videos/reels, impact stories, and data-driven narratives. Community Building: Actively engage with our digital community, including students, donors,



and institutional partners. 2. Brand Strategy and Storytelling Brand Voice: Define and maintain a consistent brand voice across all platforms, ensuring qualified and compelling messaging. Thought Leadership: Position the organization as a leader in the education and employability sector through articles and leadership narratives. Impact Reporting: Translate field data into visual dashboards, success stories, and annual impact reports for donors. 3. Digital Outreach & Partnership Ecosystem Building: Identify and co-create joint campaigns with EdTech platforms, skill development organizations, and career counseling partners. Fundraising Support: Create compelling pitch decks, proposal content, and landing pages to support scaling efforts. SEO & Web Management: Oversee website updates, blog publishing, and SEO optimization to drive organic traffic. Required Skills & Experience- Experience: 2–4 years in digi

📌 Digital Marketing Specialist (Gaya)
🏢 Ground Zero
📍 Gaya