Role: Senior Copywriter

Reporting to: Copy Director

Team name: Creative

About the Team and the Role:

The Creative team at Ather is responsible for conceptualizing and executing high-impact creative, communication, and content solutions that build brand desirability and drive engagement across various product and motherbrand platforms.

This role is for a Senior Copywriter who will lead campaign development, crack creative strategies for product launches, and build brand personality through high-quality writing across diverse channels including TV, digital, and social media.

Responsibilities:
- Conceptualize creative and content solutions to build desirability in launch markets and lead campaigns for motherbrand and product briefs.
- Execute content engagement plans to keep prospective owners and current owners continuously engaged with the brand.
- Build brand personality by writing high-quality copy for TV commercials, print ads, digital films, launch keynotes, and social channels.
- Develop and refresh campaigns around OTA, CI, vehicles,



and the ecosystem while cracking creative strategies for product upgrades.
- Support Sales, Ownership Management, and Retail Partner teams with effective customer communication and cross-functional content.
- Collaborate closely with Brand Managers, Product teams, and designers to build cohesive brand stories and creative solutions.
- Track the quality and engagement of content across different platforms and activities to ensure high-performance output.
- Engage with the wider creative team to understand briefs and actively seek feedback to refine and improve copy.

Must Have Competencies:
- Demonstrate expert-level creative thinking to generate original and impactful brand solutions.
- Possess an advanced understanding of current trends in content development to keep the brand relevant.
- Apply advanced creative writing skills to produce high-quality copy across multiple media formats.
- Utilize advanced oral and written com

📌 Senior Copywriter (Bengaluru)
🏢 Ather Energy
📍 Bengaluru