The Director of Marketing Operations & Digital is a strategic and operational leader responsible for transforming Marketing into a disciplined, data-driven growth engine. Reporting directly to the CMO, this role will architect and scale the systems, processes, analytics, and digital experiences that power demand generation, revenue acceleration, and measurable enterprise value creation.
This leader will combine operational rigor with digital innovation, building the infrastructure that enables marketing and sales alignment, pipeline visibility, performance accountability, and up-to-date buyer engagement.
Critically, this role will also lead the CBTS AI-first marketing transformation. As BCG research confirms, 96% of CMOs believe AI is driving end-to-end transformation of their function but only about a third have moved beyond the basics. This leader will put CBTS in that top tier: designing, deploying, and scaling AI agents and autonomous workflows that transform marketing from a cost center into a strategic growth engine. AI-First Leadership & Marketing Agent Development
As AI agents increasingly mediate how buyers discover, evaluate, and choose technology partners, CBTS needs a leader who can build for both human and machine audiences and who can turn AI-generated customer intelligence into enterprise strategy.
Lead the design, build, and deployment of AI agents across marketing functions including intake and routing, MDF automation, spend reconciliation, event management, content operations, and lead management.
Serve as the internal CBTS AI subject matter expert and evangelist for marketing: driving adoption, capability building, and governance across the Marketing Team.
Build a new class of market intelligence capability using agentic AI signals: track customer intent, goals, and decision context beyond traditional keyword and click data, and translate those signals into enterprise strategy.
Work cross-functionally to ensure brand promise and operational performanc
📌 Operations Marketing Manager (Chennai)
🏢 CBTS
📍 Chennai