KEY RESPONSIBILITIES:
- Drive product-led visibility through strategic PR seeding, media outreach, and curated media

drops.
- Plan and execute high-impact media engagements, walkthroughs, events, and brand

interactions.
- Build and maintain robust relationships with Tier 1, Tier 2, business, lifestyle, and regional

media.
- Manage PR calendars for Lifestyle & Corporate, campaign timelines, and reporting with

strong adherence to TATs.
- Track and analyse media coverage, share of voice, sentiment, and campaign performance.
- Support crisis communication planning and real-time issue management.
- Build leadership visibility through interviews, podcasts, opinion pieces, KOL collaborations,

and speaking opportunities.
- Plan and execute LinkedIn marketing initiatives including corporate updates, thought

leadership, and campaign visibility.
- Develop key industry narratives, media angles, and communication frameworks.
- Work closely with senior leadership for strategic messaging and external communication.
- Drive brand communication initiatives around craft, artisan clusters,



heritage, sustainability,

and the brand’s larger vision and mission.
- Build compelling storytelling narratives that strengthen brand identity and emotional consumer

connect.
- Develop communication frameworks for campaigns, launches, cultural moments, and brand-

led initiatives.
- Ensure consistent articulation of brand values across media, content, leadership

communication, and marketing channels.
- Work closely with internal stakeholders to bring forward stories around craftsmanship,

communities, and brand purpose.
- Develop and execute content marketing strategies aligned with brand and business goals.
- Coordinate with internal teams and external agencies for content creation and amplification.
- Maintain consistency in tone, messaging, and brand positioning across channels.

Years of Experience:: 7-8 years of experience in Lifestyle PR, and Corporate

Communications

Bachelor’s/Mast

📌 Corporate Communications and Public Relations Lead (Faridabad)
🏢 FABINDIA
📍 Faridabad