Job Description: Onboarding Manager (OBM) Role Overview -
As an Onboarding Manager (OBM), you will be responsible for expanding, monetizing, and strengthening the restaurant supply ecosystem across your assigned city or region.
You will drive supply growth, revenue realization (onboarding & listing fees), competitive parity, discount intensity, and early lifecycle performance for newly onboarded partners. This role sits at the intersection of supply expansion, monetization, marketplace competitiveness, and execution excellence, directly impacting customer choice, conversion, revenue, and city-level business growth.
- Key Responsibilities
1. Supply Growth, Competitive Parity & First-Mover Advantage
- Identify and close supply gaps versus competition at city and zone levels.
- Ensure Swiggy is the first platform of choice for newly opened or high-potential restaurants.
- Minimize supply disparity versus competition across priority zones.
- Drive faster go-live timelines to ensure restaurants are live on Swiggy before competitors.
- Maintain robust availability and coverage across key localities.
- Track supply depth metrics and implement corrective actions where parity gaps exist.
- Collaborate with city and regional leadership to maintain marketplace competitiveness.
- 2. Revenue-Led Onboarding & Monetization
- Own and deliver onboarding revenue targets including:
- Onboarding fee realization
- Listing fee realization
- Ensure revenue realization happens at the time of onboarding without leakage.
- Drive disciplined negotiation and structured follow-ups to maximize fee collection.
- Monitor revenue metrics at individual and team levels. Improve conversion rates from lead signed fee realized
- live.
- 3. High-Priority & Strategic Onboarding
- Identify and onboard high-impact restaurants, including:
- Popular local brands
- Premium and niche cuisine brands
- High-demand, high-visibility outlets
- Competitive strongholds
- Lead structured onboarding projects for prio
📌 Onboarding Manager View Jobs (Ahmedabad)
🏢 Swiggy
📍 Ahmedabad
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