Social Media Manager (Strategy + Content Creation)

Experience: 2-5 years
Department: Marketing
Reports to: Marketing Lead / Head of Marketing

About the Role
We're looking for a Social Media Manager who can think strategically and execute hands-on. This is a high-ownership role for someone who can build the social media roadmap, shoot/design/write the content themselves, and manage day-to-day posting, community, and performance across platforms — without needing a separate strategist, designer, or copywriter to lean on.

Key Responsibilities
- Strategy_
- Own the social media strategy across platforms (Instagram, LinkedIn, X, YouTube/Shorts, etc.), aligned with brand and business goals.
- Plan monthly/quarterly content calendars based on campaigns, product launches, and trends.
- Track competitor activity and industry trends to keep the brand's content relevant and timely.
- Define and report on KPIs (reach, engagement, follower growth, conversions) and adjust strategy based on data.
- Content Creation_
- Write, shoot, edit, and design content (reels, posts, carousels, captions)



end-to-end.
- Maintain a consistent brand voice and visual identity across all platforms.
- Repurpose long-form content (blogs, podcasts, videos) into platform-specific social assets.
- Stay on top of trending formats, audio, and meme culture relevant to the brand's audience.
- Social Media Management_
- Manage day-to-day publishing, scheduling, and platform-specific optimization.
- Monitor comments, DMs, and community engagement; respond or escalate as needed.
- Coordinate with influencers/creators for collaborations where relevant.
- Manage paid social boosting/budgets in coordination with the marketing team (if applicable).
- Use analytics tools to report performance weekly/monthly and share insights with stakeholders.

Requirements:
- 3-6 years of experience managing social media for a brand, agency, or personal/creator account at scale.
- Robust portfolio showing both strategic thinkin

📌 Social Media Manager (Noida)
🏢 Homelyaura
📍 Noida