Paid Social Specialist

Location: Perungudi, Chennai (Work From Office)

Experience: 2+ Years

Work Timings: Monday to Friday | 02:00 PM – 12:00 AM IST

About BigBoost AI

BigBoost AI is a performance marketing agency helping global B2C brands scale through data-driven paid media, creative strategy, and analytics. We work with clients across the US, UK, Middle East, and India, delivering measurable business growth through high-performance campaigns.

Website: https://bigboost.Agency/

About the Role

We are looking for a Paid Social Specialist with strong execution capabilities in Meta Ads to manage and optimize campaigns for US & UK B2C clients. This is an execution-focused role where attention to detail, analytical thinking, and client communication are equally important.

What You'll Do
- Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram.
- Monitor campaign performance and implement optimization strategies to improve ROAS, CPA, CAC, and conversion volume.
- Build campaign structures, audience strategies, retargeting funnels,



budget allocation, creative testing, and scaling strategies.
- Collaborate with the creative team by providing actionable insights on ad creatives, copy, and performance trends.
- Build performance reports and present campaign insights to clients.
- Work closely with creative, analytics, and account management teams to drive campaign success.
- Independently manage day-to-day campaign execution while communicating confidently with US & UK clients.

What We're Looking For
- 2+ years of hands-on experience in Meta Ads within a performance marketing agency.
- Experience managing B2C paid social campaigns for US and/or UK markets.
- Robust understanding of Meta Ads Manager, Meta Pixel, Conversion API (CAPI), GA4, Google Tag Manager, and Looker Studio.
- Experience in audience building, campaign scaling, A/B testing, attribution analysis, and performance optimization.
- Excellent verbal and written communication s

📌 Performance Marketing Social Media Analyst (Chennai)
🏢 BigBoost AI
📍 Chennai