ABOUT LAKYOU BEAUTY

Lakyou Beauty is a fast-growing D2C beauty brand based in Mumbai, passionate about celebrating authentic, inclusive beauty. Our brand speaks to up-to-date Indian women through honest storytelling, bold content, and a deep understanding of beauty culture. We are looking for a creative and versatile Content Writer to join our team and craft compelling narratives across all our digital touchpoints.

ROLE SUMMARY

KEY RESPONSIBILITIES

Social Media & Scripts
- Write engaging scripts for Instagram Reels, YouTube Shorts, and other short-form video content
- Craft witty, on-brand captions, hooks, and CTAs for all social media platforms
- Develop content ideas and copy for social media campaigns and product launches
- Write trending, relatable content that connects with our target audience

Website & Blog Content
- Write SEO-optimised website copy including homepage, product pages, and landing pages
- Produce well-researched, engaging blog articles on beauty, skincare, wellness, and lifestyle topics
- Ensure all website content is updated, accurate,



and aligned with the brand tone

E-commerce Content
- Write compelling product descriptions, titles, and bullet points for the website and marketplaces (Amazon, Nykaa, Myntra, etc.)
- Optimise product listings with relevant keywords to improve discoverability
- Create persuasive copy for promotional banners, offers, and seasonal campaigns
- Develop ad copy for Meta, Google, and influencer collaboration briefs

Brand & General Content
- Maintain a consistent brand voice and tone across all written communication
- Write press releases, brand stories, and media pitches when required
- Proofread and edit content created by other team members
- Stay updated with beauty industry trends, competitor content, and audience preferences

SKILLS & REQUIREMENTS
- Excellent written communication skills in English (Hindi proficiency is a plus)
- Strong understanding of social media platforms and short-form content formats
- Exp

📌 Senior Content Writer (Mumbai)
🏢 Lakyou Beauty
📍 Mumbai