Key Responsibilities
- Plan, execute, and optimize paid campaigns on platforms like Google Ads, Meta Ads Manager, and other relevant channels
- Monitor campaign performance and optimize for KPIs such as CPC, CPA, ROAS, and conversions
- Conduct audience research, A/B testing, and campaign experimentation
- Manage budgets and allocate spend effectively across channels
- Track and analyze performance using tools like Google Analytics
- Collaborate with design and content teams to create high-performing ad creatives
- Prepare performance reports and share actionable insights
- Stay updated with the latest digital advertising trends and platform updates
Requirements:
- 2+ years of experience in performance marketing or paid media
- Hands-on experience with paid ad platforms (Google, Meta, etc.)
- Solid understanding of campaign structures, bidding strategies, and targeting
- Analytical mindset with the ability to interpret data and optimize campaigns
- Experience managing budgets and delivering ROI-driven results
- Good communication and reporting skills
Preferred Qualifications
- Experience with lead generation, or app marketing campaigns
- Familiarity with tools like Google Tag Manager
- Basic knowledge of landing page optimization and CRO