About the Company

We are a fast-growing D2C brand building mobile accessories, lifestyle products, and design-led consumer products for the Indian market. Our focus is on strong product quality, sharp visuals, fast execution, and content that actually sells.

Role Overview

We are looking for a Content Strategist who can ideate, plan, and execute content for both performance ads and social media channels. The role requires someone who understands what makes people stop, watch, click, and buy.

Key Responsibilities
- Ideate and plan content for ads, Instagram, reels, stories, product launches, and campaigns.
- Create content strategies for both performance marketing and organic social media.
- Write hooks, captions, ad concepts, product angles, and campaign ideas.
- Use AI tools to generate content ideas, scripts, visuals, references, and creative directions.
- Create static creatives using tools like Canva, Photoshop, Illustrator, Figma, or similar design softwares.
- Work closely with the marketing, design, and video team to execute creative ideas.
- Study competitors, trends,



viral formats, and consumer behaviour to bring fresh ideas.
- Create content around product USPs, pain points, offers, launches, and brand storytelling.
- Maintain a content calendar and ensure timely execution of planned content.
- Analyse what type of content is working and improve future ideas accordingly.

Requirements:
- Strong understanding of social media content, reels, ads, and short-form content.
- Good eye for design, layout, typography, colours, and visual storytelling.
- Ability to create static creatives using graphic design tools.
- Comfortable using AI tools like ChatGPT, Midjourney, Runway, Canva AI, or similar tools.
- Valuable writing skills for hooks, captions, ad copies, and campaign concepts.
- Should be creative, fast, detail-oriented, and execution-focused.
- Should understand how to make content that is both aesthetic and conversion-friendly.
- Basic understanding of D2C

📌 Content Strategist (Model Town)
🏢 CareFone
📍 Model Town