About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

What Does a Creative Technologist Do at WPP Production?:
A Creative Technologist at WPP Production operates at the intersection of creativity, technology, and generative AI to design and deliver AI-powered creative solutions at scale. The role collaborates with creative, production, technology, and strategy teams to develop intelligent workflows that combine multimodal AI, automation, and human creativity to produce high-quality marketing content across digital channels.

Key Responsibilities:
- Collaborate with creative, strategy, production,



and technology teams to design AI-powered creative solutions for marketing campaigns.
- Translate creative concepts into structured prompt frameworks and multimodal content generation strategies.
- Develop and optimize workflows using generative AI tools for image, video, text, and audio content creation.
- Partner with technical teams to build, test, and improve AI-driven production pipelines and automation workflows.
- Prototype and evaluate emerging AI tools, models, and technologies to enhance creative production capabilities.
- Ensure AI-generated content aligns with brand guidelines, creative quality standards, and campaign objectives.
- Support the development of reusable prompt libraries, templates, workflows, and best practices for scalable content production.
- Work closely with cross-functional teams to integrate AI capabilities into existing creative and production processes.
- Present AI-powered creative solutions,

📌 Creative Technologist (Chennai)
🏢 WPP Production
📍 Chennai