A Field Marketing Executive is responsible for planning and executing on-ground marketing activities to increase brand awareness, generate leads, support sales teams, and build relationships with customers, channel partners, and local communities.
Key Responsibilities
- Execute field marketing campaigns, promotions, and events.
- Conduct market research and competitor analysis.
- Generate and qualify leads through on-ground activities.
- Coordinate product demonstrations, roadshows, exhibitions, and trade shows.
- Build relationships with customers, distributors, dealers, and partners.
- Collect customer feedback and market insights.