We are seeking a highly analytical and business-focused Senior Experimentation Analytics Consultant to support the evolution of our experimentation and customer analytics ecosystem.
This position emphasizes the ability to answer critical business questions such as:
- Why did an experiment succeed or fail?
- What customer behaviors influenced the outcome?
- What was the true business impact of a feature rollout?
- Did seasonality, customer migration, or cannibalization affect the results?
- What actions should the business take based on the findings?
Key Responsibilities
1. Experimentation Analytics & Business Impact Assessment
- Lead analysis of A/B tests, multivariate tests, and feature rollout experiments.
- Evaluate experiment outcomes against predefined business objectives and success metrics.
- Identify and explain the key drivers behind experiment performance.
- Assess impact across conversion, revenue, engagement, retention, customer experience, and operational metrics.
- Translate analytical findings into actionable recommendations for product and business stakeholders.
- Partner with experimentation teams to develop measurement strategies and success criteria.
- Build repeatable frameworks for experiment performance evaluation and business impact measurement.
2. Customer Behavior & Journey Analytics
- Analyze clickstream, customer journey, and behavioral data to understand customer interactions across digital channels.
- Identify customer behavior patterns, friction points, and conversion opportunities.
- Conduct funnel analysis to understand customer progression through digital experiences.
- Develop customer segmentation and behavioral cohort analyses.
- Evaluate customer engagement, adoption, retention, and conversion trends.
- Support initiatives focused on customer experience optimization and personalization.