Digital Marketing Specialist (Patna)

Digital Marketing Specialist (Patna)

12 Aug
|
PLACEMENT CATALYST
|
Patna

12 Aug

PLACEMENT CATALYST

Patna

Job Description - Digital Marketing Executive

Job Summary:
Key Responsibilities
- Plan and execute digital marketing campaigns across Google, Meta (Facebook & Instagram), LinkedIn, and other digital platforms.
- Manage and grow the company's social media presence by creating engaging content and posting regularly.
- Run paid advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to generate leads and maximize ROI.
- Optimize website content and implement SEO strategies to improve search engine rankings and organic traffic.
- Monitor campaign performance using tools such as Google Analytics and Meta Business Suite, and prepare performance reports.
- Coordinate with the design and content teams to develop creatives, videos, and promotional materials.
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Generate qualified leads and support business development through digital channels.
- Manage the company's online reputation and respond to customer inquiries on digital platforms.

Required Skills:
- Search Engine Optimization (SEO)




- Social Media Marketing (SMM)
- Google Ads & Meta Ads Management
- Content Marketing & Copywriting
- Google Analytics and Performance Reporting

Qualification
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or a related field.
- Digital Marketing certification will be an added advantage.

Experience
- 1-3 years of experience in Digital Marketing.
- Freshers with relevant certifications and internship experience may also apply.
- Solid communication and creative thinking skills.
- Knowledge of Canva, WordPress, Google Analytics, and Meta Business Suite.
- Basic understanding of video editing and graphic design tools is an added advantage.
- Analytical mindset with the ability to optimize campaigns based on data.
- Self-motivated, target-oriented, and eager to learn new digital marketing trends.

Pay: ₹18,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Specialist (Patna)
🏢 PLACEMENT CATALYST
📍 Patna

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