Hiring for a leading MNC into Events & Exhibition Industry:
Job Title: Marketing Manager (IMW) - Martech / B2G Marketing specialist

Job location: Delhi

Key responsibilities:
Marketing Strategy & Campaign Management
- Assist the Director - Business Development in developing and optimizing marketing strategies aligned with exhibition objectives.
- Support sales teams with market insights, positioning, and go-to-market strategies.

Brand & Budget Management
- Assist in managing marketing budgets, ensuring effective allocation of resources and maximum ROI.
- Maintain consistency in brand messaging, visual identity, customer experience (CX), and communication across all marketing platforms and collaterals.

Market Research & Analytics
- Conduct market research to analyze industry trends, customer behavior, competitor activities, and emerging opportunities.
- Track campaign performance through KPIs, generate reports, and recommend optimization strategies.

Government Sector Marketing
- Develop and implement marketing initiatives targeting Government departments, Ministries, PSUs,



and public sector organizations.
- Design campaigns aligned with government priorities, policies, and initiatives.
- Create marketing content including whitepapers, case studies, policy briefs, presentations, and promotional materials.
- Collaborate with government agencies, PSUs, ministries, and industry associations for joint marketing initiatives.

Event & Stakeholder Management
- Lead and oversee in office execution of exhibitions and events.
- Manage high-value visitors, buyers, VIPs, media representatives, association leaders, vendors, and internal stakeholders to ensure seamless event delivery.
- Participate in and promote government events, summits, exhibitions, and industry forums.

Process & Compliance
- Ensure adherence to organizational processes, systems, compliance standards, and government communication guidelines.
- Coordinate effectively with Sales, Projects, Operations, and exte

📌 Marketing Manager- Martech (Delhi)
🏢 Trident HRM Services
📍 Delhi